The majority of dyes we use are not natural however they are environmentally friendly. There are some natural dye alternatives however these tend to have worse results in terms of colour fastness and the colour pallet of these is much more limited. Another problem is that to achieve darker colours with these natural dyes you'd need a lot of natural resources, hence this isn't really an option that makes sense at the moment.
The majority of our products are now OEKO TEX certified meaning they contain no harmful chemicals. Our Organic Cotton range also uses dyes that are approved by the GOTS (Global Organic Textile Standard).
Our manufacturers also hold many quality and environmental certificates including ISO14 1001 and OHSAS, along with governmental audits which ensure they are compliant with EU regulations.